A Photo Says a Thousand Words, but Only Offers One Perspective

This week’s blog post was a realization I (Tiffany) had on a recent tour we conducted for dietetic interns. We typically tour a large feed yard with the interns and have a fairly set routine of how the tour proceeds. This year, we decided to mix it up and instead of immediately getting off the bus at the office, we stayed aboard and took a driving tour of the cattle pens first. This offered our tour participants an elevated view of the feed yard because we were in a larger tour bus which sets you up much higher than the average vehicle. This was a unique perspective and one I’m glad we were able to show our dietetic interns.

Photo by Heidi Crnkovic from our rather large tour bus, which to these guys probably looked similar to the feed truck (hence their movement towards the feed trough.)

Part of my typical work week with the Arizona Beef Council has traditionally been heading out to Arizona high school classrooms to teach students on topics ranging from how cattle are raised in Arizona to preparing a delicious beef meal. Most teachers request that I share the beef lifecycle whether they are learning about culinary and have no connection to agriculture or are traditional students in an agriculture education setting. People are asking the question more and more, “Where does my food come from?” and these students, and often times the teacher, want to know the answer. So, we talk about the cow-calf ranch, the weaning process, why we give vaccinations and brand in the state of Arizona. We cover the feed yard and then talk about the harvesting plant with the conclusion of that story being a juicy, delicious steak on the consumer’s plate. (For a more detailed account of the entire beef lifecycle click here.)

Talking all things beef with high school agriculture students from Rio Rico High School.

A presentation slide I always enjoy showing is an overhead view of a feed yard. This photo does a great job of representing an average feed yard set up. I let the students talk me through what they see instead of telling them what I see and what they notice is often very different from the common misconceptions you hear about feed yards. They tell me they see lots of space for the cattle to move around. They also mention that the cattle are bunched together, but not because of the fences, so we have the conversation about herd instincts (cattle are flight animals by nature and prefer to spend their time surrounded by their own kind). They talk about how there are some cattle gathered at the front of the pens. We talk about why that is: that’s where they get fed and have free choice as to when and how much they eat.

This photo is great to share because it’s close enough to see details like the cattle huddled together and the fence line.

Then I show another photo. This was a photo taken of Lauren and me a few years back at one of our Gate to Plate tours. We were excited to see a lot of hard work coming to fruition, and that excitement is written all over our faces. Because of Lauren and I’s personal perspectives earned through many visits to this and other feed yards in our lifetime, we see nothing but happy cattle in the background and happy, productive employees, in the foreground. But to others who may not have had the privilege to visit a large feed yard, this photo might say something else.

Lauren and me with curious Holsteins. If you’re not careful, they’ll steal your phone out of your back pocket.

The perspective of this photo shows only one flat view. Immediately behind us, the view is of lots of curious black and white steers standing at the fence line watching us. We interpret their stares as curious, for which Holstein cattle are known, but it might not read that way to someone with less cattle experience. As you look further back into the frame of the photo, your eye is met with more cattle who also looked squished together. Unfortunately, as much fun as this picture is for Lauren and me, it only shows one perspective of a feed yard which doesn’t accurately describe how cattle are housed.

The thing that struck me was this is often the perspective the average person has of feed yards or even dairies (which are often set up similarly). Most people only drive by a feed yard or dairy and never get the chance to talk with the person running these locations, or even better, get to see it from a bird’s eye view.

And it is also a reminder for myself and others in my unique position to be very mindful of the photos we share. I love posting photos on social media of my experiences on feed yards, dairies, and ranches throughout Arizona, but considering what the photo says if there was no explanation given is an important factor to consider. Not every person is going to see or read the text you attach to a photo. Remember, a photo says a thousand words only offers one perspective.

The Beef on 2017: Top Ten Most Read Arizona Beef Blog Posts

Lots of great stories were shared in 2017 here on the Arizona Beef blog ranging from delicious beef recipes to family stories of our Arizona beef ranchers and farmers. Here is a round-up of the top ten blog posts you enjoyed reading the most this past year. Take a moment to give them another read or if you didn’t get a chance to when they were originally published, now you can catch up with the times. Here’s to a great year of storytelling and to another year of amazing stories to share with you all!

10th Most Read Blog Post:

Meet Your Ranchers: Joe and Sarah King


The 9th Most Read Blog Post:

The Congratulatory Slap


8th Most Read:

Meet Your Dairyman: Mark Rovey

Healthy Cows

7th Most Read:

Ranchin’ and Rodeoin’: The Tale of the Parsons Fathers


6th Most Read:

Meet Your Rancher: Dr. Sam Garcia and Family


5th Most Read:

Meet Your Rancher: The Menges Family

Jan 1 2015 from camera 086

4th Most Read:

Meet Your Rancher: Jim and Jeanne O’Haco

Jim O'Haco_Kathy McCraine

3rd Most Read:

Booke’s Spicy Beef Stir Fry


2nd Most Read:

10 Life Lessons Herd from the Ranch


And our most read blog post of 2017 goes to:

Meet Your Rancher: Dan Bell


Meet Your Cattleman: Paul Heiden

Meet Paul Heiden! Paul’s family has a long history of farming and raising cattle in the west valley of Phoenix. Not only does he share the legacy of his family in this Q&A blog post, but also how his family works hard to be good neighbors to those who have moved in around their feed yard and farm.

What is the history of your family’s farm and feed yard?
Paul: My great-grandfather started farming in the 1940’s which is when he acquired the current farm and feed yard my family still owns and operates. Along with my grandfather, he started with just 320 acres, which is where our headquarters currently is, and a few corrals of cattle. We are fortunate to now farm a lot more land and raise about 5,000 head of cattle per year.

Pictured are only a few of the Heiden farm family. Left to right: Richard, Paul, Helen, Dugi, Les, Regina and Cody Raney, and Bruce.


What does your family currently farm?
Paul: We grow cotton, wheat, alfalfa, and cattle.

Who in your family is still involved in the farming and feeding business?
Paul: Myself, my brother, my father, my uncles, and my grandfather.

When did you start working at the feed yard?
Paul: I grew up on the farm and feed yard, so I guess you can say I’ve always been here. I started irrigating fields when I was in 5th grade. In 7th grade, I was promoted to tractor driver and did that through my sophomore year of high school. Then I started driving a feed truck on the feed yard. I attended Arizona State University to further my education and after graduation, I came right back to the feed yard. I’m proud to say I still live on the feed yard along with my grandfather who lives just a few yards from me.

What changes have you seen with the town of Buckeye?
Paul: When I was growing up, Buckeye’s population was about 5,000 people. Now the population is close to 65,000. Before we didn’t have neighbors anywhere close to us and now we have neighbors half a mile away in one direction and a mile away in the other direction. This has brought both advantages and challenges to our farm.

Checking on the cattle every day is an important part of the job. This helps to ensure all the animals are healthy and doing well.

What challenges do you face with neighborhoods so close to the farm and feed yard?
Paul: We make a great effort to be good neighbors. I can remember being younger and there was a noticeable dust cloud around the feed yard. Now with residences closer to our farm and feed yard, we manage the feed yard and cattle much differently. We want to ensure we are cautious of what is going to affect our neighbors and keep the goal of being good neighbors top of mind.

To accomplish this, we water the corrals daily to help keep the dust down with a goal of not allowing dust to leave this property. We clean the corrals yearly, so any smell associated with the feed yard is kept to a minimum.

Flies can also prove an issue, so to keep the population small we use a predator fly from a company called Kunafin. This is a natural way to control pests with the use of a fly that feeds on the common house fly. Looking around a feed yard you would expect a lot of pests and flies, but there aren’t any because of these guys. The lack of flies also helps to prevent the spread of illnesses between cattle as flies are great hosts for common cattle-related illnesses.

What benefits are there to managing a feed yard close to an urban area?
Paul: We have the chance to interact with consumers in this setting much more frequently whereas before we hardly saw anyone not related to or working at the farm or feed yard. I often conduct tours through the Arizona Beef Council which allows people to experience a family-owned feed yard first hand. These folks are always curious about what we do and come with misconceptions I can help clear up by simply taking them around our place and showing off what we do here.

Clearing out the manure from the pens allows the Heidens to reuse a waste product by applying it to their farm fields as fertilizer.

How do you care for the environment around you?
Paul: We are big proponents of reusing and recycling here at our farm and feed yard. We clean all the manure out of the pens on a yearly basis and then apply that manure as fertilizer to our farm fields. What others see as only a waste product, we see as an invaluable resource full of nutrients for the plants we grow. You might say, you only clean the pens once a year?! Let me tell you why that’s a good thing. Because we do live in such an arid climate, we are able to leave the manure in the pens during the year because it dries out quickly. This also helps to form a layer on the top of the dirt which also aids in the control of dust.

When it rains, we have a pond which catches all the runoff from the cattle pens. We store this wastewater in the pond and when that gets full it’s used to irrigate our crops, providing more nutrients for the plants. Basically, our goal is to not allow any waste to leave our property. It’s reused in some way.

Do you work with any government agencies?
Paul: We work closely with the Maricopa Air Quality Control. They come out once a year to check out air quality. We work with this agency to make sure our farm and feed yard are not adversely affecting the air quality around us. Working with agencies like the Maricopa Air Quality Control is an important part of our work. We care about the environment and the land we use, and these folks help verify we are doing a good job reaching that goal.

What sort of technologies have you implemented on your feed yard and how have they changed over the years?
Paul: We now use radio frequency identification tags, also called RFID tags, which make it easier to track our animals. These work by inserting a small button tag into the ear of the animal, much like an earring, when they arrive at our place if they don’t already have one. This allows us to scan the tag, which automatically brings up all the information we’ve previously logged about that animal while allowing us to add more information, such as vaccinations, illness records, which medications were given, etc. I also use apps on my phone to track weather changes. I check out the temperature, humidity, and if it’s going to rain. This helps us predict if the cattle will start to eat more or less feed depending on the day. Cattle’s appetites greatly depend on the weather.

Paul and his family work hard to ensure the best quality care is given to the animals at their feed yard.

What do you do to ensure the beef you raise is safe for consumers?
Paul: We work closely with a veterinarian who is on call seven days a week. If something happens, which is out of the ordinary, we can call him any time of the day to find out what we should do to ensure the safety and welfare of the animal in question.

We also take great strides to prevent illnesses and other issues. Two of our employees walk through the cattle in the pens every single day. They look for any sign of illness, most times being able to identify those signs before the cattle are showing great signs of sickness. Because these cowboys are so good at their job, we can pull them out of the regular pen and transfer the animal to the hospital pen. This is where our veterinarian really becomes integral to our feed yard and the welfare of our animals. We treat the animal with whatever our veterinarian recommends. Whatever product we gave to that animal comes with a strict withdrawal time to ensure all the product is free from the animal’s system before it goes into the harvesting process. At our family feed yard, we actually double the required withdrawal time, airing on the side of caution as each animal metabolizes products differently than the next. If an animal becomes sick and has to be treated within four months of leaving our feed yard, we separate that animal from the usual group, as one additional safety guard against any chance of sending an animal to harvest before their withdrawal time is up.

We also have a nutritionist who formulates all our feed rations which are the mixture of feed we feed to our cattle. It’s extremely important to ensure our cattle’s nutrient needs are met throughout their lifecycle as this helps to ensure they stay healthy.


What is your favorite thing about raising cattle?
Paul: I really enjoy going to work each day and spending the majority of the day outside. I also really enjoy knowing I work hard to raise a safe, wholesome, and nutritious beef product for my family to enjoy while other families get to enjoy the same product.

What is your favorite cut of beef?
Paul: Grilled New York Strip

Meet Your Ranchers: Joe and Sarah King

Photo by Heidi Crnkovic.

The King’s Anvil Ranch located in the Altar Valley outside of Tucson, Arizona is a piece of history. Unlike some relics, this ranch and the King family continue to implement the latest scientific research and technology to ensure this ranch doesn’t become a thing of the past and continues to move forward with the rest of our society. A day-long visit to this beautiful desert gem with husband and wife team Joe and Sarah King gave us the opportunity to learn all about what they do and bring you this blog post.

Sarah and Joe King with son George and daughter Evelyn. Photo by Heidi Crnkovic.

Tell us about yourself, your family and your ranch:
Joe: Our family ranch is the King’s Anvil Ranch, west of Tucson in Three Points, Arizona. I am 37 years old, a fourth-generation rancher and have lived on this ranch nearly my entire life. We have a long history here on this ranch and in this area. My great-grandad founded our ranch, and my grandad followed in his footsteps, including roping in the first Tucson rodeo. My great-grandad had an extremely large ranch and what we currently operate is a small parcel compared to what they used to manage and raise cattle on. He was the one who bought barbed wire for the fence on this ranch way back in 1895. We have not bought barbed wire since then. I’m still fixing his barbed wire and I’ve never met him.

Sarah: I grew up moving around. I was born in Wisconsin, moved to Mexico City for two years and then on to New Jersey. When we lived in Mexico City, we would go on weekend trips and there would be horses by the side of the road you could pay to ride and that’s where I started getting into horses. I rode in New Jersey at a small English stable where we did the little horse shows.

My family frequently visited the Elkhorn Ranch, which is just south of the King’s Anvil Ranch, for vacations as I was growing up. This led to my employment at the Elkhorn Ranch in Montana, originally to be the babysitter, and then I ended up being the Peanut Butter Mother which is the kiddy wrangler who organizes the kids’ activities during the summers of my college years. I came down here my first fall out of college nine years ago to work at the Arizona Elkhorn. The barn boss, who was a childhood buddy of Joe’s, got to scheming that Joe and I should get together. He had just gotten married, so love was in the air. And he was right! It panned out! Here we are nine years later with two children hopping around. I went back to Montana for one more summer and then Joe and I got married in 2011, so we’ve been married for six years now.

An example of useful technology on the ranch is this feed trailer which allows the King’s to efficiently feed weaned calves being held in pens close to the headquarters of the ranch. Photo by Heidi Crnkovic.

How has technology changed on the ranch?
Joe: In many ways. I just got an iPhone! I can now use it to do all my cattle records on. The apps are fun and help to keep track of the age of cows better. We also use a sonogram to check if cows are pregnant. We also now use cars, horses, barbed wire and a mixer to feed calves, just to name a few.

We almost take smartphones for granted these days, but they’re definitely something that generations before me didn’t have on the ranch. We have two new cowboys, who haven’t made it to every corner of the ranch yet. The other day, I needed to run to town for parts, and they were going to ride to a gate in the mountains. We went over verbal directions in the morning, but I wasn’t sure it had clicked. Midway through the day, they called, and they were in the wrong spot. I was able to pull up the Maps app on my phone, drop a “pin” where the gate is, and then send it to one of the guys, and he brought it up on his phone, and they rode to the point. It saved them several hours of lost time riding through the mountains searching for the gate.

The yellow tags shown in the photo above help with identification of cattle throughout their lifetime which makes record keeping a much easier process. Photo by Heidi Crnkovic.

What apps do you use?
Joe: Dropbox so I can save stuff between computers. If I ever smashed my phone everything would be backed up. I have Beef Market Central. I have a tally counter so I can count everyone’s ages as they walk by without having to do it 9 times. Now we have an accurate count of their actual ages.

How does the sonogram help?
Joe: It makes it easier and eliminates some human error when checking for pregnancy in our cows. It also speeds up the process! We can tell if a cow is bred much earlier (for example, in the first trimester) which means we can turn these cows out to a large pasture. If we check by manual palpation (feeling the uterus with a hand to check for pregnancy) and a cow comes up open, we hold them in a pasture or pen nearby and recheck later, because she could either be only in the first trimester or could truly be open. We can identify these bred cows earlier so they can go on to better pastures.

Another piece of modern equipment used on the King’s Anvil Ranch is a calf table. This table is designed to put less stress on calves as they are branded, given calf-hood vaccinations, and have an ear tag put in their ear. Photo by Heidi Crnkovic.

In your lifetime, how have you seen technology change the way you are doing things on the ranch?
Joe: We used to employee many more cowboys than we do now. Technology has helped us do this job more efficiently and make up for the loss of skilled workers. We used to have to keep forty or more horses to make sure we had enough horsepower to do the required work. While we don’t use ATVs to move cattle like some folks do (still just horses), we will use a helicopter at times to close out our fall round-up and have them gather the last remnants in a pasture, as we ride our horses along with and bring out what the helicopter pilot finds. The helicopter has shortened the time to finish out gathering a pasture from three weeks to three hours, along with a much better success rate of finding all the cattle in that area. The terrain in our pastures can be rocky and tough to get into and the flat area is large, so it takes time to cover all that land.

Joe King and son George pictured in the pen getting ready to brand, vaccinate, and ear tag calves. Photo by Heidi Crnkovic.

What are some common misconceptions the average person has about raising cattle?
Joe: As previously explained, Sarah has a strong connection to the guest ranch, the Elkhorn Ranch, next door so we often visit and talk with the folks who are staying there from all across the U.S. (and even internationally!). They ask lots of questions, which is great. There’s a lot of basic questions but one that I enjoy the most is when they realize our ranch is more than just a hobby – it’s a full-time job. Like when we start to talk about trade issues and about how the price of cattle is trailing the price of oil, and they are surprised that I know what the cost of oil is. As it is a large factor in the price of live cattle, it’s an important one for me to watch. They are surprised by that. I tell them my job depends on it. They don’t take the second level of thinking unless you push them to and then it makes sense to them.

Sarah: It’s really the same as anyone thinking about someone else’s job. You might know about the first layer of what a job requires, but I think this job happens to be one people romanticize and might think the same thing is going on from times past. It’s also a visual job, allowing people to be more set into their perceptions of what they think goes on at a ranch versus seeing the business layer. As a rancher, you are in charge of making all the business decisions to ensure your family business stays afloat and that’s not something people often see.

In terms of misconceptions, they can go both ways. There tends to be a view of people in ranching or agriculture that those folks are simple or uneducated, which I don’t think is the case at all. I also think there are some missed opportunities to communicate when we go on the defensive instead of listening. Sometimes when you’re deeply involved in something, you can’t understand how others wouldn’t understand it. But sometimes if we take a step back and think, “why would someone know that?” we might understand why they’re asking the question.

Gentle cattle are an important part of this ranch. These calves and cows demonstrate just how gentle they really are. Photo by Heidi Crnkovic.

What is the most important thing you do on your ranch every day to make sure you are raising safe beef for the consumer?
Joe: Keeping gentle cattle is the biggest thing you can do to ensure that yourself, your family, your employees and your animals all stay safe and healthy. When your animals stay safe, you don’t have to worry about doctoring them and it helps to ensure our end product is high quality. By working on gentling our cattle while they are here, they avoid stress when being trailered somewhere else, they settle into new environments, such as a feed yard, faster and with less weight loss, they know how to eat out of a feed bunk and how to drink water out of a trough. These things ensure they are relaxed so they can grow healthier, just like anyone else would.

We also ensure our cowboys adhere to the philosophy of calm, gentle cattle handling and Beef Quality Assurance designations. It’s the philosophy you want your group or team to follow to produce the best product.

Sarah: Additionally, we also must stay on top of research and continually educate ourselves even after we are done with our college degrees. We must stay on top of vaccinations, medical treatments, range management, etc. This can mean we have to make a change to how we are doing something. All this thought and research goes into our cattle and our ranch. This is a product which not only has the end game of putting a delicious meal on the shelf, but also has benefits for the landscape, for wildlife, and for people broadly, such as hunters coming to the ranch. This product helps us keep our little portion of the universe in good, healthy, functioning condition.

An example of the range on the King’s Anvil Ranch. Photo by Sarah King.

What do you do on your ranch in terms of range management and conservation?
Sarah: The King’s Anvil Ranch is a founding member of the Altar Valley Conservation Alliance, which is the local collaborative conservation group. This group is made up of ranchers and agriculturists who live and work in the Altar Valley. It was founded in 1995, in the spirit of the Malapi Borderlands Group and the Diablo Trust. The goal is to conserve the Altar Valley for future generations. We work to promote, sustain, and maintain the habitat. A lot of what we’ve done has been to get partners to work together at the table and find common ground in discussing challenges and resolving issues. Even if we can’t have some of those big conversations at the national level, we can bring them down and have them at the small, local level.

There are a lot of different players in this valley. Pima County’s Sonoran Desert Conservation Plan was enacted in 2001, and their Multi-Species Habitat Conservation Plan was finalized recently. This led Pima County to purchase a couple of the ranches in the valley. The valley is the largest open, unfragmented space in Pima County. This area is a cornerstone of their conservation plan. Some of the other stakeholders in the Altar Valley are the Arizona State Land Department, national designations such as the Buenos Aires National Wildlife Refuge, which used to be a cattle ranch, the Bureau of Land Management, and the National Forest Service toward the south end. The Alliance is focused on getting those partners to come together to talk and collaborate. The best way we’ve found to do that is by working on tangible stuff on the ground. There have been a whole variety of projects. We here at the Anvil are working on a prescribed burn plan, along with low maintenance road care.

A calf patiently waiting in the pen. Photo by Heidi Crnkovic.

Pick out a piece of info that you want everyone to know about you and the work you do on the ranch every day:
Joe: I’m really in the people business. It’s the most fun part of my job. When I can get people to see eye-to-eye on the ranch and work together to get tasks done, it’s a great accomplishment. Managing people and working with people is the best part and the most difficult part. But when it goes right it’s just a home run.

What is your favorite cut of beef?
Joe: I’m always up for a good rib-eye, but smoked brisket on my new smoker is a new favorite. But it’s always a floating favorite. Beef ribs are another good one.

Sarah: Flank steak

Orejana Outfit: A Modern Time Machine to the Past


Group Shot B
Just a quick glance at this photo might leave you questioning in which decade it was taken. This photo was shot in October of 2011. This is the wagon crew in front of the wagon. From left to right are Jared Osbourn, Brother Daniel, Robert Morrison, Jake Rogers, Utah Falcon, Brad Mead, Joel Maloney, and Cody Tillery.

What do you think of when ranchers and cowboys are brought up in a conversation? Is it the picturesque image of a mounted horseman silhouetted against the setting sun, surrounded by the blazing oranges, pinks, and purples so characteristic of the Arizona skyline at dusk? Well, hopefully, you’ve read some of our previous blog posts (like this one, or this one, or that one), and have gained a better understanding of what modern ranching really looks like, but this romantic image of the old west is often what comes to mind when ranching in Arizona is brought up.

Cow boss Brad Mead catching the afternoon horses at West Split, May 2012. It was done with an overhand Houlihan loop that dropped over the horse’s head.

In my line of work (and life), beef and raising cattle is always at the forefront of my thoughts so it comes up often! A large goal of ours here are at the Arizona Beef Council is to share with people the continuous improvement our ranchers are working towards while showing the rich heritage we’ve built on. Many ranches have changed immensely over the past hundred years, while some ranches, due to physical location and terrain, have remained a mirror image of their past.

Larry McNab was one of the best wagon cooks the O RO had. He studied at a renowned culinary institute in Germany, but was somewhat of a drifter and was on his way to Las Vegas when his truck broke down and he landed at the ROs. He taught himself how to cook in Dutch ovens and dressed in his vision of what a camp cook should look like, a derby hat and overalls. Years later he turned up on the TV as the winner of the Food Network Competition, Food Network Star.

One such ranch is the O RO Ranch just north of Prescott, Arizona. The challenges faced on this ranch and the remote location have made it hard for the average person to visit or even see photos, but Kathy McCraine, Arizona rancher, journalist, and photographer, was granted permission to photograph this living piece of history from 1993-2013. She has since taken her collection of photos and curated them into a beautiful coffee table-style book titled Orejana Outfit, Arizona’s Historic O RO Ranch 1993-2013 for all to enjoy while gaining access to this hidden world. Kathy’s book gives us a glimpse into what the past most likely looked like, and may still, on many Arizona ranches. Her title includes the Spanish word Orejana which refers to an ownerless, unbranded bovine who is old enough to be without its mother. This type of cattle could also be referred to as a “maverick.” The name certainly fits the challenging landscape and remote setting of the O RO which has remained far separate from modern life. This land isn’t suitable for much. Crops won’t grow here, but grasses will, making it an ideal location, now and then, to raise cattle.

At the wagon, the remuda ran in grass traps close to camp, and the wrangler gathered them each day. Most of these horses had never seen the insides of a trailer, so the crew trotted them to each new camp as the wagon moved. May, 2007 near West Split.

Her collection features countless black and white photos from various places on this 257,000-acre ranch, most taken during fall and spring works. Fall and spring are busy on most ranches, but at the O RO Ranch, this is especially the case. Cowboys with the right set of skills (meaning they must have more with them than just the right outfit and tack) show up to assist the full-time camp men (those that stayed on year-round to ensure the safety and health of the cattle and land) with the task of gathering, branding, weaning, and shipping that season’s calf crop. As you flip through this book and learn about all that goes into these busy times, it’s a tricky task to separate the older photos from the new. The black and white images take away the clues you might use to tell what year each photo was taken and acts almost as if it is a time machine to the past.

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One might question if this was a photo taken of a 1950’s Hollywood western film star or of an actual hand on the ranch. This is Joel Maloney, jigger boss, Bear Creek Camp, 2012.

Along with the numerous photos, a brief description before each chapter gives the viewer more information on what is happening in the photos and why. Detailed histories and understandings are given on the O RO Ranch history and its Spanish land grant roots, the wagon and the crew, the various roles each person plays on the ranch and why, the horses and their importance during these working times, branding, shipping, and much more.

Kathy’s book is available for purchase at www.kathymccraine.com. She will also be at the Arizona State Cowbelles’ booth during the Tucson Festival of Books signing copies of this Arizona treasure. Currently, her book is also available at the Phippen Museum of Western Art, Sharlot Hall Museum, Oggs Hogan, and the Old Stage Stop, all in Prescott. Also, at Animal Health Express in Tucson, The Scottsdale Spirit of the West Museum in Scottsdale, and the National Cowboy and Western Heritage Museum in Oklahoma City.

Review was written by Tiffany Selchow of the Arizona Beef Council.


Brooke’s Spicy Beef Stir Fry

This week we are excited to bring you not just a delicious recipe, but a cool story from an Arizona native and foodie, Brooke Phelps. Brooke has connected to agriculture, and specifically beef, through 4-H and it looks like she’ll be sticking around for awhile (see her story about her future husband’s family farm). She often posts drool-worthy Instagram stories featuring her family’s foodie creations which is what inspired us to ask her to share with you all! Enjoy and be prepared with a snack. Guaranteed this blog post will make you hungry!


Meet Brooke! AZ Native, University of Arizona grad, and foodie.

I’m a total foodie at heart and normally plan my days around meals. Doesn’t everyone do that? My mom (Jacque Phelps) gave me her passion for cooking. Growing up I always loved to learn from her (still do!) and help her in the kitchen. Nowadays we love to make up recipes and cook together! I’m a beef eater through and through. In fact, my whole family is a family of beef eaters. It’s usually not a real meal unless it has beef in it. Don’t get me wrong, I love seafood, pork and the occasional chicken dish but it seems like most of my favorite meals include beef.

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Brooke’s mom and fellow beef eater, Jacque Phelps, and Brooke.

I grew up in the small town of San Manuel; my family has a car dealership off Highway 77 in Oracle. Even though we weren’t directly tied into agriculture, there has always been a strong influence from family and friends. I raised steers and veal calves for 4 -H at the Pinal County Fair and I think that is what really validated my love for agriculture. After high school I went on to the University of Arizona where I graduated with a BS in Agriculture Communications in 2016. I now work for the Arizona Association of Conservation Districts as their communications director. I’ll soon be living on an Arizona dairy farm with my future husband (Clint Gladden) whose family farms and dairy in Palo Verde, AZ.

This is a great weeknight savior for the leftover veggies in the fridge that you haven’t used and are soon going to go bad. It can also be a great Sunday dinner. I love stir-fry because it is endlessly customizable and lightning fast to whip together. This combo is currently one of my favs. This recipe should and needs to be in every Arizona family’s weeknight rotation.

I am a spicy food addict and most of my meals contain some heat in one way or another. I like my Spicy Beef Stir Fry with lots of Thai Chilies. It’s not for the faint-hearted, but the good news is it’s optional for the non-spicy folks in the crowd.

1-½ lbs. of thinly sliced beef Top Sirloin cut across the grain into bite-size strips
1 1/2 tablespoons of vegetable oil, divided
1 ½ tablespoons of sesame oil, divided
5 or so Thai chilies (optional, could replace with a milder chili or just add some red pepper flakes)
½ cup of teriyaki sauce
½ cup spicy stir- fry sauce
¼ cup of sliced carrots
¼ cup of bean sprouts
6 chopped green onions
1 ½ cup of sliced white mushrooms
1 ½ cup of broccoli
8 oz. of cooked Pad Thai rice noodles
NOTE: If you can’t find Pad Thai noodles you could substitute with spaghetti or rice

Recipe Preparation
Marinate meat with your favorite teriyaki sauce for at least 30 min. I included a picture of mine that I get from Trader Joe’s.


Heat 1 Tbsp. of oil (part veg oil part sesame oil) in a large skillet or wok over high heat. When the oil is simmering add broccoli and mushrooms, tossing until mushrooms are browned and tender, about 2-3 minutes.  Add carrots, green onion, bean sprouts, and chilies, tossing for another minute. Transfer vegetables to another bowl.


Heat 1 Tbsp. of oil in the same skillet over high heat. When the oil is simmering again, add part of your beef and arrange slices in a single layer in skillet. Cook until beef is browned and caramelized on the first side, about 1 minute. Toss and continue to cook until brown all over. Then repeat with the rest of your beef. Drain any excess liquid in your skillet.


Add your cooked noodles, vegetables, and spicy stir-fry sauce in with the beef and cook on high until everything is combined.

Serve with toasted sesame seeds and cilantro (Optional)

The final, delicious meal.

In case you haven’t followed Brooke on Instagram yet, here ‘s a sneak peak at the deliciousness she often shares.

A Caterer’s Take on Beef

A very important aspect of the beef community is found in all of the culinary wizards who prepare beef to serve to others. Cattle ranchers do all they can to raise healthy, high quality cattle that will produce high quality beef, and then, ultimately, it is in the hands of cooks and chefs to prepare a delicious meal. Meet Bruce Brown of Phoenix-based Bruce Brown Catering. The Arizona Beef Council has partnered with Bruce to serve beef creations at several events and we’ve also learned a lot from him about the world of catering. We visited him to share about the catering business and beef.

What brought you to catering and when did you start?

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Bruce and wife Susan are a dynamic catering duo.

I have actually been in the food business my entire life. I grew up on the largest commercial hog farm in New York State. When I was seven years old, my mother started a frozen custard stand which also offered bbq, pork and beef burgers which were all produced on the family farm. Before I could see over the service counter, I was offering people delicious food. When I graduated from college, my father had progressed into the catering business, doing mostly bbq chicken, ribs and pig roasts. At that time, we worked together for a few years, and then, with his constant encouragement, I branched off with my own similar business in Upstate New York.

Have you always enjoyed food and preparing food for others?

As the story goes, at the age of eight, I made my first pasta sauce and dinner for the family. I am not sure how good it REALLY was, but, they told me it was and my culinary career was begun. So I have to say with an emphatic YES, I have always enjoyed preparing food for others.

What’s the most fun type of catering event?

Without a doubt, the most fun and rewarding catering that we do each year is the Arizona National Livestock Show (ANLS). We have been honored to be the caterer for the show since 2008. As challenging as providing many different types of services, serving approximately 4500 meals in four days is a lot of work, but rewarding! The people involved in the ANLS make this so rewarding and fun.

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What cuts of beef are best suited to catering and are the biggest hits?

The cut of beef best suited really depends on the event and type of service needed. Our most popular and favorite beef item is hand carved, Arizona mesquite smoked, New York Strip Loin. We like the personal service offered through the carving station and everyone loves hand carved, medium rare beef! For an event which does not allow for a carving station, we like to offer braised short ribs with a California cabernet bbq sauce or smoked brisket with spicy horseradish sauce.

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We’ve asked you to create some wild beef pairings (beef bacon and chocolate chip cookies, beef and beer chili, mini beef Rueben bites). How does the versatility of beef benefit your recipe creations?

One of the things I enjoy about catering is creating so many different items for people to enjoy. We offer everything from an upscale plated dinner with a filet steak to a backyard bbq with burgers. One delicious long and ongoing trend is the gourmet burger…we have had a call for a mixed grind including brisket with sirloin and short rib…a TRUE steak burger! For instance, for a buffet utilizing a chafing dish, we prefer to offer a braised beef. This prevents the concern of serving an over-cooked product. On the other hand, for a nicer offering, we will serve steaks directly from the grill or as a plated dinner where we control the temperature the meat is served.

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Mini beef bacon rueben sandwiches served at Phoenix Cooks.

What are some trends you’ve seen in the catering world?

The trends in the catering world seem to be set by “The Food Network,” celebrity chefs and their shows as well as Pinterest. They say the only thing constant is change and we certainly see that in our business. One of the main trends is Farm to Table and seasonal, local products. It seems like a pretty basic and simple concept, yet it has become a great marketing tool. Small plates and miniature desserts are popular. You see many passing trends such as molecular gastronomy. Happily for us beer lovers, beer and food pairing and gastropubs certainly seem to be a trend here to stay! We have always concentrated on our core value of serving delicious, simple food, prepared properly.

What, if any, changes have you seen in catering and what do you see for the future?

We have seen a great increase in fast/casual restaurants offering catering services. You also see people looking for healthier options to serve their guests.

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What are the most common questions you receive about beef from your clients?

Mainly, our clients ask about the different preparations and which cuts of beef will work best with the menu they are offering. Many times people will want to offer a second protein option along with beef and we offer them a cut and preparation which pairs well together.

Lastly, what is your favorite cut of beef?

Tough question…I am definitely a steak-and-potatoes guy! It is a tossup between a perfectly grilled, medium rare Ribeye and thinly sliced Arizona mesquite, smoked New York Strip Loin with spicy horseradish sauce…sometimes a good grilled Tri Tip, thinly sliced. Maybe some smoked brisket with either tangy bbq sauce or my go to horseradish. I also like a good carne asada taco…sometimes a slowly smoked beef bbq sandwich. Then again…you just cannot beat a thick, juicy burger!

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Introducing the NEW “Beef. It’s What’s For Dinner.” Website!


“Beef. It’s What’s For Dinner.” is turning 25 this year! And to celebrate being one of the nation’s most iconic food brands, we’re rolling out a brand new website, showcasing the pleasure beef brings to meals, the people who raise it and the nutritional benefits – like protein – that beef provides. Even the Wall Street Journal is helping us celebrate!

We especially wanted to point out a few new features we’re thrilled about – and we hope you are, too!


Learn the tools of the trade! Today’s cattle farmers and ranchers marry time-honored traditions with sophisticated new innovations to raise healthy cattle that produce the finest quality beef. In the Raising Beef section, you get to meet the families behind your plate who make beef more than a business. Play the Video.


Inspiration (x800!) The recipes section is the stop if you’re hankering for something different. Explore more than 800 beef recipes, from haute cuisine to backyard grill favorites.


A new way to master the meat case! With 126 cuts cataloged, along with all the right ways to cook each one, the new cuts section takes the guesswork out of choosing the perfect cut of beef.

Cooking Methods

Cooking lessons galore! Curious about the best way to grill a steak or braise a pot roast? Want to know how to make a delicious stir-fry or how to perfectly brown Ground Beef? The Cooking Lessons section has everything you need!

Do you want to stay on top of all things beefy? Sign up here to receive the Beef So Simple email so you don’t miss the best recipes, cooking tips, and more.

10 Life Lessons Herd From the Ranch

Raising cattle is a unique experience made up of many hours of hard work and dedication. It’s also a great way to sit back and observe how mother nature can teach you many of the major life lessons you need for a successful life. Enjoy our list of 10 lessons learned on the ranch.

Photo by David Schafer

1. Those who say only sunshine brings happiness have never danced in the rain.

Photo by Justin Ladd

2. Water the grass on your side of the fence and then enjoy it.

Photo by Pat King

3. Respect your elders. They have way more life experience than you do.

Photo by Roxanne Knight

4. Break the rules sometimes. And then run like heck!

Photo by Sarah King

5. Trust the right people. Those who make an effort to show you how much they care are a good place to start.

Photo by Justin Ladd

6. Cultivate and care for your friendships. Your friends are some of the most important people on Earth.

Photo by Sarah King

7. Sometimes you have to walk a ways to get where you’re going. But don’t give up because the reward is worth the hard work.

Photo by Scott Graham Bell

8. Set boundaries with people in your life. And when they cross that line, don’t be afraid to let them know!

Photo by David Schafer

9. Don’t be afraid to stand out from the crowd.

And finally, the most important lesson of them all…

Photo by David Schafer

10. If you’ve got to pick your nose, make sure no one’s looking.

We hope everyone has a great weekend full of laughs, friends and family, and a whole lot of beef!

Arizona Monsoon Round-Up

Arizona summers are brutal, to say the least, with reprieve arriving only when you catch sight of dark clouds forming on the horizon, smell a hint of moisture in the air, and the mesquite trees start to rustle as a late afternoon wind tickles their branches. The afternoon monsoon has arrived and if you listen closely, you can almost hear the desert sigh in relief.

Monsoon season is a big deal in our state for the average person but proves essential to the cattle rancher. These life-giving rains replenish basin groundwater, recharge riparian areas, give life back to summer grasses, and fill dirt tanks essential for wildlife and cattle alike to survive. Once the rains hit, gone are the days of trucking water to the far reaches of the ranch, as mother nature lifts one small burden off the shoulders of hard-working cattlemen and women.

Enjoy this round-up of Arizona monsoon photos from ranches across the countryside in honor of another monsoon season.

Cassie Lyman
Photo by Cassie Lyman of the Hat Ranch in Gisela, AZ

Cross B Cattle
Photo was taken at the Cross B Cattle Ranch in Elgin, AZ

Photo by Jolyn Smith of Texas Canyon Brangus in Dragoon, AZ

Photo by Micaela McGibbon of the Santa Rita Ranch outside of Green Valley, AZ

Photo by Santana Nez of the G Lazy 8 Ranch. Photo was taken in Tucson, AZ.

Sarah King
Photo by Sarah Henckler King of the King’s Anvil Ranch outside of Tucson, AZ

Photo by Tina Thompson of the C Bar Ranch in Willcox, AZ

Photo by Tina Thomson of the C Bar Ranch in Willcox, AZ