Arizona Beef Blog

Archives

Grounded: Raising Kids with Integrity

Bass and Anna Aja talked with Arizona Beef Council intern Celia about family values and how agriculture helps with those lessons.

 Category: Stories      Tags: , , , , , , ,

Instagram
Cowboy Code: Always tell the truth.⠀ ⠀ Arizona Beef. Raised by Families for Families.⠀ ⠀ Photo by Sarah King.⠀ ⠀ #beefitswhatsfordinner #AZbeef #Beefarmer #ranch #ranchlife #rancher #farmher #CattleTales #TalesofTails #HumansofCattleTales #MeetYourRancher #PasturetoPlate #Justranchin #CowboyLogic #luck #cowboy #cowgirl #arizona #wisdom #CowboyWisdom #ChooseYourWords #WordsMatter #Words CowboyCode #Family #FamilyLife
Q: Would removing beef from the diet actually reduce greenhouse gas emissions?⠀ ⠀ A: The production of all food results in greenhouse gas (GHG) emissions. Removing beef from the diet would require it being replaced with an equivalent source of protein, which would have its own GHG emission consequences.⠀ ⠀ Removing beef from the U.S. diet would likely have a minimal impact on GHG emissions. According to the U.S. Environmental Protection Agency (EPA), beef cattle production was responsible for 1.9% of total U.S. GHG emissions in 2014. Higher-quality feed, less heat stress, improved animal genetics, improved reproductive performance, and faster growth are all advances in U.S. beef production which has decreased GHG emission per pound of beef 9-16% from the 1070s to today.⠀ ⠀ A key component in reducing GHG emissions from beef production is the role of the consumer. Over 20% of edible beef is wasted at grocery stores, restaurants, and in the home. If consumers reduced beef waste by just 50% this would increase the overall sustainability of beef production by 10%.⠀ ⠀ Bottom line: As with the production of all foods, the production of beef results in GHG emissions; however, direct emissions from the U.S. beef industry are only estimated to be 1.9% of the total U.S. GHG emissions.⠀ ⠀ To learn more visit https://buff.ly/2FZBbBY⠀ ⠀ Photo by Roxanne Knight. ⠀ ⠀ Arizona Beef. Raised by Families for Families.⠀ ⠀ #BeefFarmersandRanchers #AZBeef #beefitswhatsfordinner #Beefarmer #ranch #ranchlife #rancher #farmher #CattleTales #TalesofTails #HumansofCattleTales #MeetYourRancher #PasturetoPlate #Justranchin #Sustainability #KidsofInstagram #cowboy #GHG #Greenhousegases #reducereuserecycle #facts #factsoverfear#arizona #ArizonaHiking #arizonacollective #ArizonaPhotographer #ArizonaLife #ArizonaHighways #arizonaphotography #Arizonabeauty
A YouTube campaign promoting beef’s great taste and thoughtful animal care generated 1,480,876 video views among Arizona consumers this spring and summer. Meanwhile, the campaign’s Google Search Advertising component generated nearly 8,000 clicks at a click-through rate that was much higher than average. ⠀ ⠀ The checkoff-funded campaign was conducted by the Arizona Beef Council through a grant provided by the Iowa Beef Industry Council. ABC worked with the National Cattlemen’s Beef Association (NCBA) team to help plan, execute and monitor the digital campaign, allowing it to utilize the full amount of the grant to reach target consumers, rather than paying advertising agency fees. NCBA, a beef checkoff contractor, provides this service free-of-charge to state beef councils.⠀ ⠀ Not only did the campaign successfully reach numerous Arizona consumers in the targeted 18-44 age range, but it did so at an exceptionally low cost. The YouTube cost per video view (CPV) was $.02, significantly below the industry average of $.04-.05 per view. The video view rate was 42 percent, which was much higher than the industry average of 30-35 percent.⠀ ⠀ More info here: https://buff.ly/2MQmstO (link in profile as well)⠀ ⠀ Arizona Beef. Raised by Families for Families.⠀ ⠀ #AZBeef #ArizonaBeef #ArizonaRanch #ArizonaRancher #Rancher #Google #YouTube #RethinktheRanch #Blog #Campaign #Arizona #ArizonaMarket #CostPerView #video #BeefItsWhatsforDinner #CattleTales #insta
Are you on the hunt for delicious appetizers? Ranch mom-approved recipes to the rescue.⠀ ⠀ Sarah King, wife, mother, and rancher at the King Anvil Ranch, said “A seven-layer dip with ground beef as a layer is always a hit! I make it in a pie dish with ground beef, guacamole, salsa, shredded cheese, beans, sour cream and some green onions sprinkled on the top.” Who needs a recipe when you get details like that but just in case you’re domestically challenged and like a recipe (like us) here you go.⠀ ⠀ Find more here: https://buff.ly/2jTNlil⠀ ⠀ Arizona Beef. Raised by Families for Families.⠀ ⠀ #AZBeef #Beef #Grill #GrillingSeason #Recipe #EasyDinner #QuickDinner #grilling #grilled #GrillNation #summertime #grilledveggies #grilledmeat #dinner #dinnertime #dinnerdate #dinnerparty #dinnerideas #dinnerisServed #dinnerfortwo #dinnerware #dinnerwithfriends #dinners #dinnertonight #dinnertable #FamilyDinner #GetOutside #dinnerathom #dinnerinspo #DinnerGoals
Cowboy Code: Always do the right thing, even when no one is watching.⠀ ⠀ Arizona Beef. Raised by Families for Families.⠀ ⠀ #beefitswhatsfordinner #AZbeef #Beefarmer #ranch #ranchlife #rancher #farmher #CattleTales #TalesofTails #HumansofCattleTales #MeetYourRancher #PasturetoPlate #Justranchin #CowboyLogic #luck #cowboy #cowgirl #arizona #wisdom #CowboyWisdom #ChooseYourWords #WordsMatter #Words CowboyCode #Family #FamilyLife
Arizona Beef Council Executive Director Lauren Maehling and Director of Social Marketing Tiffany Selchow are in Denver, Colorado for the Partnership in Action meeting which brings together state beef council staff from across the country and National Cattlemen’s Beef Association (@beefusa) checkoff staff (@beefitswhatsfordinner). This is a time for collaboration, networking, and partnership with a goal of sharing information about beef in the best way possible. ⁣ ⁣⁣ ⁣ Look for more beefy action from this meeting in our stories and in future posts. ⁣⁣ ⁣⁣ #azbeef #pia #beef #beefitswhatsdinner #denver #nicelydonebeef #beefdinner #content #arizonabeef #arizonaranch #azranch #beefcheckoff #beefcheckoffdollars #checkoffdollarsatwork #checkoffdollars #demand #eatbeef #socialmedia
Follow us on Twitter
Get to know us

Arizona Beef Blog

Blog at WordPress.com.