The Original Conservationists and Their Herds: The Key to Solving the Climate Crisis

Three ranchers share their sustainability practices in celebration of Earth Day

Denver, CO (April 21, 2022) – The U.S. is home to some of the most beautiful land in the world along with beef farmers and ranchers who have spent decades dedicating their work to preserving it. Because of their dedication, the U.S. produces the most sustainable beef in the world.[1]

In honor of Earth Day, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is sharing the stories of three ranchers who represent the thousands of cattle producers across the country who implement sustainable practices every day.

Dean Fish

Arizona

While water may be scarce in the deserts of Southern Arizona, conservation efforts are flourishing thanks to cattle rancher Dean Fish. As Ranch Manager for the Santa Fe Ranch Foundation in Nogales, Fish isn’t a stranger to finding innovative ways to discover, retain and distribute clean water effectively and sustainably.

Being sustainable runs in the family as Fish’s father, Ron Fish, was first to implement the changes to the ranch’s concrete open ditch irrigation system. In its place, Fish’s father installed an underground pipe with valves designed to direct water exactly where it needs to go more effectively and with less evaporation or leakage.

The ranch also utilizes windmills and solar pumps to provide water, not just for livestock, but to additional wildlife species in the area.

Thanks to the sustainable and innovative practices, a once desolate piece of land is now home to a successful cattle ranch. And Fish is not alone as he has educated hundreds of other ranchers on conservation practices to help them be successful in raising cattle and caring for natural resources. 

While these three ranchers live in different areas of the country with very different resources and challenges, they share a common goal of producing high-quality protein and conserving their local environments.

“I enjoy the opportunity to educate others coming into the area on what land conservation in Florida looks like,” said Jim Strickland. “It’s important to make the connection of how cattle ranching protects our wildlife. There’s a lot to look out for and we’re improving every day.”

“When you’re sitting back watching television shows based in Montana and think ‘Wow, it’s so beautiful’ most of what you see is someone’s private farm or ranch,” said Jake Feddes. “We’ve gotten more efficient and have been able to raise more cattle on the same amount of land as we did decades ago, and the scenery here tells part of that story.”

“It’s all about preserving the wildlife and natural resources,” said Dean Fish. “Here in southeast Arizona, it’s too hot to farm fruits or vegetables on this land so a sustainable cow-calf operation is a great way to use the landscape.”

Jim Strickland

Florida

The cattle business comes as second nature for sixth-generation rancher Jim Strickland. As owner of Strickland Ranch and managing partner of Blackbeard’s Ranch in Manatee County, Florida, he’s dedicated his life’s work to conserving the land, waterways, and surrounding habitat of the Myakka River Valley. In 2019 Blackbeard’s Ranch was recognized with the national Environmental Stewardship Award for that work.

With thousands of new residents moving to the area every day, Strickland saw the opportunity to educate newcomers on the importance of ranch lands. Not only that, but he also led the effort to designate one-third of Blackbeard’s Ranch into a permanent conservation easement, making it so that land stays untouched by development and continues to restore and protect native waterways.

In addition to preserving open space and natural resources, Strickland utilizes wind and solar energy to provide cattle with clean water and execute an effective rotational grazing plan. Strickland has also initiated mini damns across thousands of acres and miles of creeks to hydrate and store more water on the ranch, helping the water quality before it reaches the oceans surrounding Florida.

As if it weren’t already clear that Earth Day is near and dear to Strickland’s heart, it’s also his birthday.

Jake Feddes

Montana

Picturesque views and a hub for tourism are a few words you could use to describe the north end of Yellowstone National Park, but to cattle rancher Jake Feddes it’s home. Feddes is a third-generation cattle rancher who, along with his father, runs Feddes Red Angus in the Gallatin Valley. In addition to selling high-quality beef, the Feddes family is known for their efforts to promote healthy soil. For example, they develop and follow a grazing plan to ensure cattle are constantly grazing on and fertilizing different areas of the land. Through this dedication to grazing and land management their cattle actually help improve overall soil health.

Like most of the west, water is a precious commodity at Feddes Red Angus. That’s why Feddes and his family grow cover crops to help retain moisture in the soil and prevent erosion. When they’re not growing hay, they’re growing other perennial forage plants that cattle can graze on. Not only does this help with moisture, it helps to preserve the area’s natural landscape.

Tourists that visit the Gallatin Valley come to appreciate the outdoors and mountain views but leave knowing a little more about how proper conservation practices keep it looking beautiful and serving a greater purpose.

###

About the Beef Checkoff
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

About NCBA, a Contractor to the Beef Checkoff
The National Cattlemen’s Beef Association (NCBA) is a contractor to the Beef Checkoff Program. The Beef Checkoff Program is administered by the Cattlemen’s Beef Board, with oversight provided by the U.S. Department of Agriculture.

Arizona Beef Ranchers: Everyday Environmentalists

For Arizona’s ranching families, the land is not just where they raise cattle; it’s also where they raise their families. They have a personal stake in the quality of their environment – so they are always looking for new ways to improve the air, water and land on and near their property. 


Families and ranching go hand in hand. 98% of farms and ranches in the United States are family owned and operated and many of those are passed from generation to generation. The land isn’t just where ranchers raise cattle, but where they raise their families, provide open space and create wildlife habitat.

In fact, today’s cattlemen are significantly more environmentally sustainable than they were 30 years ago. A study by Washington State University in 2007 found that today’s farmers and ranchers raise 13% more beef from 30% fewer cattle. When compared with beef production in 1977, each pound of beef produced today:

  • Produces 16% less carbon emissions
  • Takes 33% less land
  • Requires 12% less water

There are no one-size-fits-all solutions to beef sustainability. Rather, farmers and ranchers balance the resources they have available to meet the goals of their operation: responsibly raise cattle, take care of the land, provide for their families, and produce food for others. Rainfall amounts, temperatures, soil conditions, and vegetation are just a few of the regional geographic variables that affect how beef farmers and ranchers sustainably manage their operations.

Arizonans rely on farming and ranching families to manage and maintain more than 26 million acres of land in Arizona. A healthy aspect of sustainable beef production involves grazing cattle on U.S. rangelands, about 85 percent of which are unsuitable for crops. Raising cattle on this land contributes to the ecosystems by converting forages humans cannot eat into a nutrient-rich food humans can eat — beef.

Meet Your Rancher: The Murphys


AGR_0031 (1)

Ranchers: John and Joan Murphy of the OX Ranch

Ranch Location: 15 miles northwest of Congress, Arizona off the Date Creek Road.

Arizona Beef: Tell us about your ranch.
The Murphys: The OX Ranch is a desert ranch consisting of 65,000 acres of private, BLM, and Arizona State Trust land located 80 miles northwest of Phoenix, Arizona. The ranch also leases a 30,000-acre summer grazing allotment in the Coconino National Forest south of Flagstaff, Arizona. We are a cow/calf ranch with 650 Black Angus, Hereford, and Brahma-cross cows, using Angus bulls of a diverse genetic base. Operating in harsh desert conditions, our goal is to produce a smaller-framed animal needing less forage to sustain itself, the ability to thrive in high temperatures, calve unassisted on the open range, and the genetic potential to grade choice or prime at the harvesting facility.

Animal health is a primary focus. The ranch has been an active participant in the Beef Quality Assurance Program for many years and is registered with Premise ID, and the National Animal Identification System.

What have you done to improve the ranch?
The OX Ranch has an enormous amount of history and through work with various partnerships (i.e. Natural Resources Conservation Service, Arizona Game and Fish Department, U.S. Fish and Wildlife Service – Partners for Fish and Wildlife Program, U.S. Forest Service, Arizona State Land Department, University of Arizona and UA Extension Service, and the Prescott Audubon Society) we have been able to take a run-down and abused ranch in the desert and return it to a healthy state, both economically and environmentally. A few completed projects include the eradication of invasive species in two riparian areas, the fencing of three riparian areas to allow controlled grazing, the placement of solar pumps on desert wells to assure reliable water for cattle and wildlife, and much more.

KONICA MINOLTA DIGITAL CAMERA

What are some common misconceptions that you think people may have about the way your raise your beef on your ranch?
It is our belief that few individuals in the state realize how many ranchers work to improve the health and productivity of the land they’re managing.

22.jpg

How does wildlife benefit from the improvements made to the ranch?
We enjoy the many varieties of wildlife and love seeing our winter flock of Canada geese fly overhead several times daily. The geese, as well as our deer herd, are seen in the alfalfa fields regularly. Both lakes attract waterfowl year around, and a pair of blue heron have taken up residence. All the watering facilities on the ranch have access for wildlife in compliance with NRCS specifications designed to protect all kinds of desert dwellers. All new cross-fencing is wildlife friendly with smooth lower wires. Quail nesting habitat was created by piling up vegetation removed from the fields, offering protection from predators. An island was constructed in the lake to promote safety for ground nesting waterfowl.

Many trees have been planted for birds, and provide a continuous route from the lake, along the fields, and on down through the riparian area. As recommended by the U.S Fish & Wildlife Service, this assures connectivity of habitat – an important aspect for birds. Audubon Arizona, in their state publication, recently identified 5 Arizona birds whose numbers have declined from 63%-93% due to loss of habitat and development. Maintaining ranch lands was cited as an important way to counteract this trend.

8 (1)

What practices on the ranch have made a difference in how you raise cattle?
Many practices have affected our ranching business, with the sustainability of the land always key to those efforts. Just the investment in numerous water facilities, including 20 solar well pumps, 9 well pumps on grid power, 57 stock ponds, 26 water storage tanks, 138 drinkers made from metal or concrete along with 150 miles of fencing, 150 miles of dirt roads, and 43 miles of water pipeline, has enabled the use of thousands of additional acres of grazing land by cattle and wildlife, allowing for a more consistent annual impact. We have been able to increase our herd size, and have modified our grazing methods and rotation of pastures to improve forage health. By employing the most stringent health practices available and having the willingness to scrutinize and invest in herd bulls that are both geographically suited to our area, and have the best genetic makeup for our specific needs, we have made significant improvements in herd and carcass quality. All these steps have translated into higher production and greater profitability in the product we market.

OLYMPUS DIGITAL CAMERA

What is the most important piece of information that you would want people to know about you and the work you do on you ranch every day?
We have a passion for caring about the land and caring for the land – that is what ranchers have done historically and continue to do.

If you could describe in one word the life of a rancher, what would it be?
John – Hard work
Joan – Commitment