Beef. It’s What’s for Dinner

“BEEF. IT’S WHAT’S FOR DINNER.” with Andie, an Intuitive Eating Dietitian

February 5, 2024Tiffany

Andie Ovard, an intuitive eating dietitian, wrote this blog post about including beef in a healthy diet. Andie has been a registered dietitian nutritionist for 11 years. After working for 8 years at the University of Utah hospital as a clinical dietitian in the cardiac ICU she moved to AZ with her husband and started her own business virtually coaching women to learn how to stop dieting and heal their relationships with food through sustainable healthy habits. She loves being a dietitian and in her free time loves to ride her horses, hunt, camp and go to team roping jackpots with her husband. Give her a follow on Instagram by clicking HERE.

Well, it is now…but it wasn’t, for too many years of my life.

I used to think beef was unhealthy. I felt like it was too high in fat and calories so I avoided it, and, unfortunately, I missed out on a lot of the benefits of beef because of it.

As a registered dietitian, I have a passion for helping people understand how to eat and maintain a healthy diet and lifestyle, and eating beef can and should be a part of a healthy diet. Let’s talk about why.

When we think of the benefits of beef, we usually only think about protein. While yes, beef is high in protein, there are so many other benefits to eating beef. Not only is beef packed with protein but it is an excellent source of iron, zinc, and B vitamins, all of which are so important for our health.

Let’s dive into a few of the benefits of beef and its nutrients. First up, iron. Iron is essential for helping your body get enough oxygen and maintaining your energy levels. When you don’t get enough iron, you risk becoming anemic which causes fatigue, headaches, and more. As someone who used to struggle with anemia, I’ve noticed a big difference in my energy levels since I’ve started including beef regularly in my diet.

There are also significant amounts of zinc and B vitamins in beef. Zinc is important for supporting your immune system, wound healing as well as improving your metabolism, while B vitamins have endless benefits like working as antioxidants (B2), maintaining heart health and metabolism (B3) and even improving mood and brain health (B6).

How many other foods can you think of that have so many benefits? I don’t like using the word “superfood” but if I did, beef would be one of them.

The other great thing about beef is how versatile it is. From ground beef for spaghetti and burgers to steak, to ribs to brisket for salads and tacos, you really can’t ever get sick of it.

So what’s one thing you can do to improve your health in 2024? Start including beef in your diet regularly! Beef…it SHOULD be what’s for dinner.

The 7Up Ranch Cookbook by Arizona Beef Rancher Kathy McCraine

January 5, 2024January 2, 2024Tiffany

What was intentionally meant to showcase and record the recipes used, prepared, and cherished from many years of working cattle and feeding hungry cowboys, this beautiful book blossomed into a much larger and more comprehensive story and history of the 7Up Ranch located outside Prescott, Arizona. Author Kathy McCraine, the visionary behind the book, and owner of the 7Up, grew up on a ranch in Arizona and has been involved with ranching, writing about it, and photographing it all her life. After graduating from the University of Arizona with a degree in journalism, she wrote for and edited several livestock and horse publications, then founded one of the first advertising agencies in the country to specialize in livestock.

Kathy met her husband, Swayze McCraine, in San Antonio, Texas, where she was editor of the International Brangus Journal, and he was managing a large Brangus operation. After their marriage in 1976, they ranched in Mississippi, Florida, and ultimately Arizona, where they operated several ranches before buying the 7Up Ranch. Kathy also competed in barrel racing and cutting. She was instrumental in putting together the original foundation mares in the Campwood horse program.

Kathy has published several books, and her freelance articles have appeared in such magazines as Western Horseman, Arizona Highways, Range, Cowboys & Indians, and Ranch & Reata. Her photographs have been exhibited in shows at the Phippen Museum of Western Art, Desert Caballeros Museum, and Trappings of the American West.

The timeline of the 7Up Ranch, where Kathy starts this book, is impressive. While the first settlers staked their claim in 1880 as part of the westward expansion effort of the United States of America, history doesn’t really start there. Kathy shares the early history of this location, long before the white homesteaders came west. From there, the history is long and storied with many twists and turns, literally and figuratively. Kathy outlines the ranch’s history in a way that draws the reader into the story and urges them forward. Kathy shares that she felt some sort of magic upon her first visit to the ranch in 1995. As the reader continues, her expert use of imagery, realism, and abundant creativity clearly paints the picture of that magic for her readers.

The history of this ranch could fill a book all on its own, but when she set out on this endeavor, Kathy intended to share the recipes used to feed the cowboy crews through the many years of cattle work. With deep roots planted in Louisiana thanks to Kathy’s husband Swayze, many dishes have a Southern influence, including the first recipe in the book, which outlines how to make a roux. The chapters roll on as Kathy shares appetizers and drinks, including Rocky Mountain Oysters, of course, and main course dishes. Chapter 17, which focuses on beef and pork is obviously our favorite including recipes for roasts, gravy brisket and even a stir-fry! Many recipes come with a story sharing what makes the recipe unique to the 7UP and the people who have populated it over the years. These stories are easily added to the readers’ experiences as they try out each dish at home or on their own ranch.

Kathy writes in a way that brings the reader to that moment, and her photography gives you the actual view. Her talented eye is showcased throughout the book in her many photos of the cattle, horses, landscape, and people who make up the 7UP Ranch. From roping in the branding pen, driving cattle across the countryside, and all the way to the cooks over the fire, the photos help the reader and the curious chef who uses some of the recipes feel like they are there.

A printed history of the 7UP Ranch, working to ensure that the past is preserved and remembered for generations to come, is an essential contribution to Arizona and ranch histories. Still, Kathy took it further and included the food from all those years. Food often brings people together after a hard day’s work and gives time for relaxation, planning for the future, and some good belly laughs while remembering comedic events from the day. It’s a chance to share the heroic, exciting, and scary stories that the whole crew may not have witnessed. It’s a time to connect with our fellow human beings. Kathy’s book is a beautiful combination of history and delicious food, giving her readers a chance to make their own history with the recipes enjoyed by cowboys, and now, one’s family.

To get your own copy of this wonderful book, check out Kathy’s website at https://www.kathymccraine.com/.

Meet Your Arizona Ranch Family: The Barnards

February 24, 2023March 1, 2023Tiffany

How does a dream come true? We all know it’s different from the movies and typically involves a lot more work than Hollywood would ever waste screen time on. But the Barnard family, who lives far from the silver screen, knows how. This whole #azbeef family knows that dreams come true through goal setting, hard work, and some serious perseverance.

Jason and Candice Barnard are Arizona ranchers and farmers in Cochise County, with agricultural roots from both sides of the family. Candice, an Arizona native, grew up in a farming family where white corn was grown and sent to California to be made into tortilla chips. Jason grew up in Texas and had family here in Arizona who farmed. As a kid, he would make the trek out every summer to spend time with his grandparents and help on the farm. After Jason graduated from college, he was fortunate to get into farming like his grandparents and came to Arizona for good. The Barnards are blessed with three children, Haidyn, 12; Hannah, 11; and Ethan, 3. The family has been at their current location in Portal, Arizona for 11 years and has built the business into something they had dreamed about.

Going back to how to achieve a dream, you could look at this family as a case study to answer that question. This dream really belongs to Jason, and as Candice and I talked, she mentioned a few times that it had always been Jason’s dream to incorporate cattle into their farming business. As with most plans, there were many naysayers who shared that farming and cattle just don’t mix, but Jason and Candice didn’t let that stop them.

Their opportunity to get into the cattle business really started back in 2009 when a small feed yard became available to lease. They jumped on the chance and started feeding weaned calves (calves that have recently been separated from the cows) hay from the farm that had been rained on. A feed crop that had been rained on typically loses value but can be fed to cattle. This provided a chance to get into the cattle business while also feeding hay to the calves, which didn’t hold much value elsewhere, allowing them to convert that into high-quality and nutritious beef.

Since these humble beginnings, the feed yard side of the farm has grown and blossomed. Not only do they feed their own weaned calves, which they raise on some leased grazing land nearby, but now they also can take customers’ cattle to do custom feeding. They also work with larger companies to supply animals for harvest and are proud to say they are doing a direct-to-customer business.

Many technologies and innovations help the Barnards to do their job in the best way possible. One of those is the feeding program they use, which allows them to properly mix the feed rations (the mixture of grains, hay, and other nutrients fed to their cattle) so cattle are getting all the minerals and nutrients they need to help them grow and stay healthy. This program does more than that, though! With a few inputs of information by the user, this app allows them to know how much to mix and how much to give to each cattle pen. It doesn’t stop there. When the actual feeding is happening using a feed truck, it weighs out how much each pen of cattle needs. Not only does this help to make the job more efficient, but it also ensures less waste.

Another item that Candice says is very helpful for their business is the RFID tags, which stand for radio-frequency identification tags. These ear tags are put into a calf’s ear, much like an earring is put into a human. But unlike an earring that we might wear, this RFID tag contains a tiny radio transponder, which can be activated with a reader. This allows the Barnards to scan the ear tag with a quick swish of a wand (not actual magic, the wand contains a radio receiver), which brings up an individual number assigned to that particular animal. The information can be entered into a computer program about that animal. Every aspect of the animal’s life is recorded, including any change in feed ration, if it is given medicine, and when regular health protocols take place, notes are made with the unique number attached. This level of record keeping and transparency is increasingly important to beef consumers and also aids in food safety.

The Barnard children are no strangers to dreams and goals. The two oldest children have a unique, fun, and educational book that they helped write and complete called Farm Kids, Growing Up WhiteBarn. This book takes readers through a day in the life of these hard-working kids and all they do to help their family raise healthy and delicious beef.

So, what have we learned from this tenacious family, and how to achieve our dream? Set goals, keep going, and use the tools you have but don’t be afraid to invest in new ones, and don’t give up. Thanks to the Barnard family for this valuable lesson and for raising delicious and nutritious Arizona beef.

Feature photo by Hannah Whaley Photography.

Halloween Dinner Ideas

October 29, 2022October 31, 2022Tiffany

It’s the big night full of fun costumes, trick-or-treating, and, most importantly, some family time. We want everyone to have the best night possible, and one way to help guarantee that happens is by leaving the house with a nice full belly! We’ve put together a recipe collection to help you make a healthy meal and do it quickly so you can get back to painting faces, adding accessories, and making sure everyone has their candy bucket ready to go.

Yummy Mummy Beef Pizzas

These quick and easy pizzas feature homemade beef sausage and have a mummy face made of string cheese. Perfect for Halloween night!

Click HERE for the full recipe.

Classic Beef Sloppy Joes

Delicious, quick, easy and FUN! That makes this classic sloppy joe recipes perfect for the big candy night.

For the full recipe, click HERE.

Big Game Fritos® Pie

Because just getting out of the house is hard, here is a recipe you can take on the go. Put the ingredients out on the table buffet style, let everyone add what they want and then head out to go collect candy!

Click HERE for the recipe.

Beef Chili

Depending on where you are, Halloween night can be a chilly one. So warm everyone up from the inside before they head out with this delicious and easy beef chili recipe.

Full recipe HERE.

Four-Way Slow Cooker Shredded Beef

This is an idea for the picky eaters and a way to make everyone happy with one meal. Cook up your beef and offer various ideas to your family. Everyone will walk away with a full belly!

Click HERE for the full recipe.

Beef Jerky Trail Mix

And if getting a meal in before trick-or-treating is just not going to happen, offer this delicious and easy snack full of protein and other nutrients. It’ll keep everyone fueled up for the night and not because of the sugar.

Click HERE for the full recipe.

Celebrate National Cheeseburger Day with these Delicious Recipes!

September 9, 2022Tiffany

Celebrate National Cheeseburger Day on September 18^th with a few of these great-tasting recipes created just for you by the culinary team over at Beef. It’s What’s for Dinner. You will find a recipe for everyone in this collection, from the Lean Mean Cheeseburgers to the Classic Cheeseburger recipe. Check all of these out, and have a great National Cheeseburger Day!

Caribbean Cheeseburgers with Grilled Pineapple

Imagine a taste of the Caribbean as you bite into these burgers with jerk spices, mango and pineapple. You’re gonna love it.

Click HERE for the full recipe.

Bistro Cheeseburgers

Switch up your usual burger toppings with this French bistro-style cheeseburger recipe. Grilled onions and a tasty Dijon-style mustard sauce top these tasty cheeseburgers.

For the full recipe, click HERE.

Classic Beef Cheeseburgers

Master this classic burger recipe and you’ll be the king (or queen) of the grill from here on out!

Click HERE for the recipe.

Lean Mean Cheeseburgers

Fulfill your burger cravings with these tasty classic beef burgers with added oats and seasonings.

Full recipe HERE.

Zesty Barbecue Cheeseburgers

Who can resist a juicy Ground Beef burger with extra zip from barbecue sauce?

Click HERE for the full recipe.

Maplewood-Smoked Bacon Beef Burgers

What’s not to love about this recipe? Ground Beef patties are grilled and topped with smoked bacon and cheddar.

Click HERE for the full recipe.

Cheesehead Sliders

Thrill your tailgate crowd with these Wisconsin-inspired winning beer-infused Cheesehead Sliders.

Full recipe HERE.

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Arizona Cattleman Awarded for Commitment to Excellence

October 22, 2021Tiffany

By Morgan Boecker

Enjoy this write up from Certified Angus Beef (CAB) of Arizona rancher Ross Humphreys who was recently given the Commitment to Excellence award from CAB. Special thank you to Morgan Boecker and CAB for allowing us to reshare their work here.

Ross Humphreys walks like a cowboy and talks like one, too. His adept gaits tells of many days in and out of the saddle on his ranch just south of Patagonia, Ariz.

He wears many hats, but his black felt wide brim fits most naturally, shading him from the sun at San Rafael Cattle Company. Off the ranch, you can find him in Tucson managing stocks and his publishing company.

Grit in every venture makes him a successful businessman, and his unrattled spirit makes the best of challenges. However, it’s his relentless drive for raising high-quality beef that earned him the Certified Angus Beef (CAB) 2021 Commercial Commitment to Excellence Award. 

A different background 

Humphreys grew up an army brat, frequently moving throughout his childhood. He earned a degree in chemistry and worked as a metallurgical engineer for a bit before going back to school for a Master of Business Administration. That sent him on a new route.

He’s held a lot of job titles in his 72 years, from strategic business advisor to book publisher and CEO of multiple companies, just to name a few.

In 1999 at 50-years-old, never having owned cattle or managed a ranch, he bought San Rafael Cattle Company. Admittedly, he took an unusual path to the cattle business. 

“I stood on one of the hills with my older daughter and said, ‘Anybody could run a cow on this place because you can see her wherever she is,’” he says. “So that’s how we got started.”

Consistent little changes

With no agricultural background, Humphreys went straight to the University of Arizona and bought a Ranching 101 textbook. 

Always curious, his questions led to new acquaintances, and Mark Gardiner, of Gardiner Angus Ranch in Kansas, became his teacher and connector.

“I’ve hardly ever spent any physical time with Gardiners,” Humphreys admits, “But if I called them up, they’d spend two hours on the phone with me answering questions.” 

Humphreys leaned on good information and sound science. No ranch decision is made without running some math and looking at a spreadsheet. 

By genetic testing his herd, he saw steady progress by buying a little better bull than the year before. He focuses his selection to ensure balanced cows that can raise replacement females and a calf crop that produces the best beef.

Humphreys confirms his plan works with results at the feedyard. Loads of his fed cattle have improved from 20% Prime in 2013 to 95% CAB or higher, including nearly 85% Prime today.

“My goal is to try to produce the best carcass I can,” he says. “So, I keep trying to nudge up my cow herd so that the calves will be even better the next time.”

Preserving today for tomorrow

Conservation is as much part of the San Rafael story as the cattle. Named after the San Rafael Valley, the ranch is nestled in Arizona’s high desert country bordering Mexico. It’s the north end of a rich ecological site that looks like the Great Plains and is home to various plants and animals, many on the endangered species list. 

“Ninety-five percent of this ranch is perennial native grasses,” Humphreys says. “We are the last shortgrass prairie in Arizona.”

Collaboration with conservation groups ensures the ranching operation, endangered wildlife and habitat are protected from housing or industrial development. The easements with Arizona State Parks and the Nature Conservancy led to work with U.S. Fish and Wildlife and Natural Resources Conservation Service (NRCS).

The most important habitats on the ranch are water sources, including the Santa Cruz River, several springs and stock tanks. The endangered Sonoran Tiger Salamander is only found in stock tanks in the San Rafael Valley. Humphreys developed water sources with support from NRCS grants, creating a mutual benefit for the cattle and wildlife.

Looking ahead

Environmental investment is key to Humphreys’ long-term goal of sustaining the land.

Even with intensive management, the land still needs water and the current Southwestern drought continues to challenge his resources. As a result, Humphreys sold roughly 65% of his cow herd this year.

Unsure if he will ever get back to pre-drought herd numbers, he remains committed to this final career as a rancher. 

“I want to come home to a beautiful place,” he says. “I started doing this when I was 50, but I like the work. I like the cows.” 

Ever the student, he meets each new challenge with a thirst for knowledge, determined to sustain, and focused on raising the best, one step at a time. 

How Agricultural Education & the FFA Support the Agriculture Community

October 8, 2021Tiffany

This summer were thrilled to have Kailee Zimmerman as our summer intern. A past Arizona Beef Ambassador and Arizona FFA State Officer, Kailee shares about her FFA experience, and how important FFA is for the agriculture community.

We each probably have a few key childhood memories that stick out. Maybe these memories consist of visiting a favorite place, spending time with family, or experiencing new things. Some of my earliest childhood memories are of playing in my dad’s agriculture classroom during evening FFA chapter meetings and going to the county fair to watch his students show their animals. I can remember how kind the students were to me and I remember how much fun it was to sit in the bleachers and watch the “big kids” show. Family gatherings were also always filled with my aunts, uncles, grandparents, and parents sharing story upon story of their time as FFA members and all of the fun memories they had. From a very young age, I began a countdown to the day when I could be an FFA member and have a blue corduroy jacket of my own.

The National FFA Organization is the largest youth leadership organization in the country with over 735,000 members across all 50 states and over 10,000 FFA members here in Arizona. More than anything, I wanted to be one of these students!

When the time came for me to enter high school and finally have the opportunity to be an FFA member, I was faced with one of the most difficult decisions I ever had to make. I was going to a school that I loved, but it did not have an FFA chapter. I had to decide if I would stay at my school and miss out on FFA or move schools to one with an agriculture program. After lots of consideration and talking to many people, another option was presented! With the help of our principal, my school was able to get an FFA chapter chartered in 2016 when I was a sophomore. This decision and the forethought of my principal truly changed the course of my life.

The first photo of the Trivium FFA Chapter

Because I attended a small charter high school that focused on classical education, my experience in ag class did not look like I had always imagined it would. We did not have a big facility with a large greenhouse, I was the only student in my chapter that had grown up around livestock, and many of my friends had never even heard about the FFA until they joined ag class. Looking back, I am very grateful that my experience was different than I expected it to be because it allowed me to have a unique perspective on the importance of agricultural education.

My parents and me at the Trivium FFA senior banquet.

Most people entered the class having no idea where their food came from and some even had some negative views about agriculture as a whole. However, these were the students that soaked up the lessons and gained the most out of their experience as an FFA member and an agricultural education student. I learned that there is no “one-size-fits-all” description of who should be involved in agriculture and who should be telling our story. We need everyone – no matter their background – to spread the truth about agriculture and to be better consumers. I believe that agricultural education and the FFA play a major role in doing that. My time as a member of the Trivium FFA chapter taught me that everyone has a place in advocating and working in agriculture, we just simply have to help them find it.

Advocating in Our Own Way

August 6, 2021August 4, 2021Tiffany

This summer we are thrilled to have Kailee Zimmerman as our summer intern. A past Arizona Beef Ambassador and Arizona FFA State Officer, Kailee shares about her roots, and how she continues to share about the beef community.

A recent study by the American Farm Bureau Federation showed that the average American is now at least three generations removed from production agriculture. Rapid population increase and urbanization has left just two percent of United States citizens actively involved in raising, growing, and producing food. We find ourselves in the middle of a reality that we have never faced before – the fact that American farmers & ranchers and consumers are divided by a large gap of knowledge and understanding.

Whew! Now is the time when we can take a deep breath! While these statistics may seem daunting, there is great hope! We also live in a world where many people are more interested than ever about their food and where it comes from. We see foods marketed as “farm to table” and “locally grown” becoming more popular. In order to bridge the knowledge gap between food producers and food consumers, it is so important for agriculturalists to share their story!

Picture of the Weathersby Ranch where my Nana grew up. This photo was used in the Arizona Highways magazine in 1957.

I believe that the story of American agriculture (especially, the beef community!) is one of triumph and inspiration. Why wouldn’t we want to share it? I am blessed to come from a family with ranching roots. My Nana grew up on a ranch in Southeastern Arizona in the Aravaipa Canyon. As a little kid, I loved hearing stories about the ranch and the adventures my family would have there. However, as I have gotten older, through these stories and experiences, I have also grown a deep appreciation for the work that goes into raising cattle that will produce nutritious, sustainable protein. I am also grateful for the example of hard work, integrity and perseverance that my Nana and other family members on the ranch set for me.

2T Ranch Show Team at 2019 Maricopa County Fair

While I did not grow up on a ranch like my Nana, I am grateful to have experienced a small degree of what it is like to raise cattle and provide food for families by raising and exhibiting show cattle. I have raised market steers since I was 11 years old and have shown them at countless jackpot shows and fairs across Arizona. It is hard for me to list all of the lessons that I learned from raising livestock and showing cattle, but one of the most important things I learned was how important it is to be a good representative of the agricultural community. When we first started showing, my parents taught my brothers and me about the importance of being advocates for agriculture as we interacted with community members and visitors at the fairs we attended. Though it was routine for us to care for our cattle and get them ready to show, this was very foreign to many people who attended the fairs.

My Nana’s Younger Brother, Jake, on the ranch.

Throughout my time exhibiting cattle, I was able to have many conversations with people who were unfamiliar with agriculture and knew very little about where their food came from. I loved getting to talk to them and help give a little more understanding about what farmers and ranchers do to provide us with a safe, healthy and abundant food supply.

Kailee & Steer, “Switch”, and the Maricopa County Fair.

These experiences taught me that we each play an important role in advocating for agriculture – even if it feels like our part is small. I hope that the conversations I had left an impact on the people I spoke with. We each just have to be willing to share our story with those around us. As we share our experiences with kindness, people are more likely to listen and respect what we are sharing and, in turn, we are better able to understand their perspectives and experiences.

“Nana” (Mary Smith) Showing Polled Herefords from the ranch.

Though there are challenges facing the agriculture community today, there are also great successes and innovations like we have never seen before. The future is so bright! We each just have to do our part and share our story when we are given the opportunity.

Paradise Valley Burger Company – A Burger Joint with a Unique Flair

June 25, 2021June 26, 2021Tiffany

Chef Bret Shapiro and a creative burger he cooked up.

Bret Shapiro, owner, and operator of PVBC, comes from a long line of culinary roots. His grandfather was a butcher in New York City and sold meat to the famous Katz’s Deli, a legendary deli in New York City, and his great grandfather was a baker. Not only is good food in his blood, but it is also a way of life. Growing up he fondly recalls his family driving an hour out of their way to get to the best Chinese restaurant, passing numerous acceptable ones along the way, but knowing the best food was worth it. His restaurant is one of those places for the modern customer. People drive from far and wide, and make sure to stop in on winter vacations. He is often asked about opening more restaurants, but his goal is to stay where he is and focus on quality.

Pictured is the classic burger called the Paradise Burger which includes 1/4 pound of beef, lettuce, tomato, cucumber, pickled onions, 1000 island dressing.

The restaurant comes from simple origins and a deal that didn’t quite pan out. Bret applied to an ad about 10 years ago on Craig’s List. The company was looking for a chef partner to come in and help out in a restaurant. About halfway through the deal, it fell apart. Instead of moving on and looking for something different, he decided to take it over and thought hamburgers were the way to go. While not the path Bret had imagined, it worked out and he’s still serving delicious burgers ten years later.

Paradise Valley Burger Company is known for having new, different, and sometimes wild flavor combos on their burgers. Initially, Bret stuck with the traditional burger set up but was looking for a way to bring people out to his side of town. The restaurant sits on a busy intersection, so it’s challenging to get people to stop and come in. He decided to get them to stop he had to put something on the menu that they couldn’t find anywhere else. The unique Brulee burger has always been a staple with its 1,000-island dressing, bacon, egg, Havarti cheese, pickled onion and burnt sugar bun, but he just kept coming up with new ideas and continues that to today.

This is the Brulee burger which includes 1/4 burger, bacon, egg, Havarti cheese, pickled onions, lettuce, 1000 island, all on a burnt sugar bun.

All items on the menu are freshly cooked ensuring quality both in the traditional combos and the more exciting ones. The beef is brought in every day and pressed into patties at the restaurant. Each burger, no matter the flavor combo, comes with a double patty, giving you a quarter pound burger. The individual patty is thin for a reason: it gives the maximum amount of char contributing to the flavor profile and allowing that to happen all the way through the burger. No detail is missed at Paradise Valley Burger Co. The brioche buns are sourced from a local bakery where they come in the traditional circle shape. Bret and his staff cut them into squares because this allows for a better bread-to-burger ratio, allowing for more even toasting on the flattop. Bret wants every bite to include all the ingredients on the burger and the square shape allows that to happen.

Not only are the burgers fun and innovative, but so are the sides. Sure, the menu includes the traditional French fries, but it also cooks up things like sweet Maui onion potato chips, French toast fries complete with a side of maple syrup, and even homemade ice cream like “The Canadian” which is vanilla ice cream, short bread cookies, and maple frosting. Every week, Bret puts on his creativity hat and comes up with a new burger, sides, and shakes. His goal is to keep the menu fresh. This gives the regulars the opportunity to come in over and over again and find something new, but he also keeps his classics for those who like the predictability.

This place isn’t just burgers! It’s also fun sides including these pictured which are French toast fries.

COVID affected PVBC like every other sector of foodservice, but Bret was fortunate to have a loyal following who wanted to see this valley classic stay afloat. His goal was to continue to serve quality food in whatever way he could. At the beginning of the pandemic when restaurants were closed, they offered pickup and delivery for a short time. As soon as dine-in services were allowed to resume, customers flocked back to the restaurant to load up on these tasty burgers.

Bret’s passion for his craft is evident and numerous TV producers have noticed. He and his restaurant has been featured on Man Versus Food, Diners, Drive Ins, and Dives, Guys Grocery Games, and Diners, Drive Ins, and Dives- America’s Favorites Diners, Drive Ins, and Dives- Takeout. Bret is an open, friendly person who obviously works hard and does a great job of connecting with the folks around him. After being featured on Diners, Drive-Ins, and Dives the first time there was a noticeable uptick in business. The locals who had found this burger joint organically kept coming, but now the people who saw it on TV and wanted to try out one of these delicious burgers for themselves were showing up. No matter how customers stumbled upon this delicious burger joint, they come back. Whether they are on the hunt for the fresh, classic cheeseburger, or coming back to try the newest creation by Chef Bret, this is not a restaurant you only visit once.

Take a visit to this delicious burger place and you won’t be disappointed!

If you know a great Arizona restaurant which features beef on their menu and think we should feature their establishment on the Arizona Beef blog shoot Tiffany an email at tnselchow@arizonabeef.org.

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