Sustainability for Kids

Generation Z (ages 9-24) and Generation Alpha (under 12)  are growing quickly and shaping social movements, pop culture, and purchasing habits. It’s important to reach this generation of the next decision-makers early and share with them on the importance of including beef in a healthy, sustainable diet. To do this, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, has developed resources and partnered with leading media among youth. This work has so far included developing games, videos, and graphics on the Beef. It’s What’s For Dinner kids sustainability page, plus print and digital articles and interactive quizzes with Scout Life, The Week Jr., Sports Illustrated and Sports Illustrated Kids, Popsugar, and Thrillist.

Beef’s Story Explained:

Games:

Kids on the Ranch:

Videos:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s