Introducing the NEW “Beef. It’s What’s For Dinner.” Website!

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“Beef. It’s What’s For Dinner.” is turning 25 this year! And to celebrate being one of the nation’s most iconic food brands, we’re rolling out a brand new website, showcasing the pleasure beef brings to meals, the people who raise it and the nutritional benefits – like protein – that beef provides. Even the Wall Street Journal is helping us celebrate!

We especially wanted to point out a few new features we’re thrilled about – and we hope you are, too!

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Learn the tools of the trade! Today’s cattle farmers and ranchers marry time-honored traditions with sophisticated new innovations to raise healthy cattle that produce the finest quality beef. In the Raising Beef section, you get to meet the families behind your plate who make beef more than a business. Play the Video.

Inspiration

Inspiration (x800!) The recipes section is the stop if you’re hankering for something different. Explore more than 800 beef recipes, from haute cuisine to backyard grill favorites.

Primal

A new way to master the meat case! With 126 cuts cataloged, along with all the right ways to cook each one, the new cuts section takes the guesswork out of choosing the perfect cut of beef.

Cooking Methods

Cooking lessons galore! Curious about the best way to grill a steak or braise a pot roast? Want to know how to make a delicious stir-fry or how to perfectly brown Ground Beef? The Cooking Lessons section has everything you need!

Do you want to stay on top of all things beefy? Sign up here to receive the Beef So Simple email so you don’t miss the best recipes, cooking tips, and more.

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