Oh look, another blog for you to read on the interwebs! So the question begs to be asked, why take more of your time to cruise through our blog? Because this is where the story of Arizona beef and the ranchers and farmers who make it possible is told. It is a place to learn about a new cut of beef which may have looked intimidating at the meat case, but after reading our blog post will leave you feeling confident and ready to tackle something new. The list could go on and on!
So I’ll try to keep this from reading like your 2nd-grade current events report, but it only makes sense to give you the background of the Arizona Beef Council before we head off on our journey through Arizona and the great beef it has to offer.
The jury is out on when the Arizona Beef Council was officially founded (we have conflicting reports which point to 1955 and shortly after to 1956), but one thing is certain: the goal of this organization was and is to promote and educate about the incredible beef product Arizona ranchers work so hard to produce.
This sounds like an easy task, but once you start to break it down, one realizes there are many ways to accomplish this goal and vast amount of beef things to talk about. Some of the fun projects through the years have included TV and radio commercials which were aired during numerous notable shows including Bob Crosby, Edgar Bergen, Bing Crosby and Danny Thomas back in 1959. Another great project which is still functioning currently is providing money to culinary instructors to purchase and use beef in their classrooms. If you are currently an agriculture or culinary teacher and would like more info about this program and how you can get involved, check out our website. Lil’ Dudette (pictured) was another source of promotion. Her obvious appeal to the masses and tag line “To keep yourself trim, Eat beef, Keep slim” earned a large audience of receptive beef eaters. She hung out (in mannequin form) in stores and the state fair.
Check back soon. We will have an exclusive on the folks behind the scenes and then we’ll really get into the meat of this blog. Pun intended!